Transforming Perceptions of Alibaba Among U.S. Brands

We worked with Alibaba to uncover stories of American legacy companies who found new success in China.  The result? Many of the films reached #1 on Alizila.com in the first week, increasing traffic to their branded content by 300%. By serving up emotional stories that targeted U.S. entrepreneurs, we increased Aliba’s visibility in the U.S market.